Brand Design
Identity that sticks.
Logomarks, typography, color systems, packaging, and the usage packet that makes them all usable. RCG's front door — and the reason most clients meet us here first.
What we sell
A brand engagement produces a coherent identity system — the mark, color, type, and voice — plus a usage packet that makes it usable by your own team. Two published tiers:
- Basic Package — logo suite, core palette, typography, and a one-page brand sheet. A complete, self-serve identity for a brand with simple, single-channel needs.
- Advanced Package — the full system: everything above plus a brand guidelines doc, collateral starters, a social kit, and RCG-differentiator layers (photography direction, motion, applications, hosted guidelines page).
We do not sell a bare logo. The identity system is the product — a bare mark without the surrounding usage rules ships broken.
Who it's for
New ventures needing a ground-up system; existing brands that are broken, inconsistent, or relaunching; clients who value consistency across multiple channels. Brand is often the entry point that pulls the other pillars in — a rebrand seeds the photo, video, web, and merch conversations naturally.
The process
Every engagement runs the same rhythm: kickoff and diagnose, quote and contract, discovery + creative decisions, design + documentation, handoff. Revisions are capped (2–3 rounds); extra rounds are billed. Book a consultation to scope the engagement.
Recent work
