Two dogs working on lead beside their handler in a park

Case Study

AFDT Mass

Brand system, web presence, and video work for a Massachusetts dog-training program.

Brand Focus

Brand Identity

Web Development

Video Production

Training that reaches further.

Always Faithful Dog Training — AFDT — is a Massachusetts dog-training program. RCG partnered on the brand system, the public-facing web surface, and video work. The web pillar was co-built with Jack Canavan-Gosselin on the application layer — co-credit is honest to the engagement. The three-pillar shape (brand + web + video) is a working example of a partial engagement of the whole-package model.

Portrait of a woman in an olive top standing outdoors beside a pond

Portrait of a woman in a red top standing outdoors beside a pond

Portrait of a man in a light blue shirt standing outdoors beside a pond

Three people standing together on the grass in front of trees

A light-coated dog on a red lead looking toward the camera on the grass

Two dogs on a red lead walking across the grass

Two dogs on red leads seen from behind on the grass

Two dogs turning on their leads on the grass

Two dogs moving on lead beside their handlers

Two dogs walking on lead toward the pond with their handlers