Video with a plan.

Five products under one name

"Video" isn't one thing — RCG scopes to which of five products the engagement actually is:

• Brand film — cinematic identity piece, often for a homepage hero.
• Promo — punchy campaign spot for social or web.
• Testimonial — customer or founder story, structured interview.
• Event — coverage of a launch, conference, or performance.
• Product — demo or explainer, often paired with 3D animation.

The five differ in crew, day count, and post — a scripted brand film is not the same engagement as a run-and-gun promo, and they should not be quoted the same way.

Cutdowns, music, and post

Delivery specs (codec, aspect ratio, bitrate) are locked in writing before the shoot — re-exports and format changes are billed. Vertical and short cuts of a full-length film are separate deliverables quoted at scoping, not bundled for free. Music licensing is its own contract section — no track is assumed cleared.

Motion graphics + 3D

2D and 3D motion graphics are quoted by the second at fixed rates; complex full-scene 3D and the P3 Product Visualization bundle (a 30s animated product piece plus product photos) are quoted separately.

How it fits

Video is RCG's strongest cross-sell driver — a shoot day frequently pulls in same-day photo coverage, brand strengthens the direction, and the finished piece needs a page to live on. The social content retainer is the closest thing to a monthly relationship RCG offers outside web hosting.

Book a consultation to figure out which product yours is.