Brand guidelines

RCG's brand is a system, not a cage. The logo, the type, the color, the way we shoot, the way things move — it's what makes RCG look and feel like RCG, no matter who's building the thing or where it shows up.

Two kinds of rules live in the guide:

• Locked — the logo's integrity, exact color values, clear space, minimum sizes, typefaces, licensing. These never bend; getting them wrong doesn't read as creative, it reads as broken.
• Dynamic — mood, composition, how texture and motion feel. Here designers are trusted to make the call — stay true to the feeling and the work is on-brand.

The same discipline applies when we make brand guidelines for a client: locked where getting it wrong breaks the identity, dynamic where creative judgment is the whole point. If you engage us for the brand pillar, this is the framework your deliverable follows.